Tumblr’s parent company is buying popular podcast app Pocket Casts

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will soon have a new home. Automattic, the parent company of Tumblr and WordPress.com, is buying the podcast app from a collective of public radio groups, including and . Automattic didn’t disclose how much it will pay for Pocket Casts.

Co-founders Russell Ivanovic and Philip Simpson will remain in charge of the Pocket Casts team. It seems Automattic is already thinking about ways of incorporating the multi-platform app into its blogging tools.

“As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” . “We will explore building deep integrations with WordPress.com and Pocket Casts, making it easier to distribute and listen to podcasts.”

Both blogs and podcasts use RSS feeds for distribution, so integrating the two platforms makes sense. Earlier this year, Spotify-owned Anchor teamed up with WordPress.com to via text-to-speech tech. It’ll be interesting to see how the Pocket Casts deal factors into that partnership, if at all.



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Kylie Knox

Kylie Knox

Kylie Knox is our lead analyst for Electronics Product reviews. She studied at RPI and worked on the retail side of the industry at B&H before landing at Topgadgethut. Also, she handled all of Good Housekeeping’s nutrition-related content, testing, and evaluation from 2017 to 2019.

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A registered dietitian with a Bachelor of Arts degree from Loyola University and a Master of Science degree in Clinical Nutrition from Columbia University, Kylie Knox handled all of Good Housekeeping’s nutrition-related content, testing, and evaluation from 2017 to 2020.

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